You type what you do.
The website comes back written.
No editor, no template picker, no blank canvas. You answer questions the way you would answer a designer, and the site is written from what you said.
One sentence, and this came back.
Clearline Bookkeeping is one person in Reading. The whole page below came out of a short conversation about who she works with and what she charges, and she changes it the same way.
The conversation is the product, not the onboarding.
A chat that stops the moment the site is built is a wizard. This one is how the site is run afterwards.
Get messages
Somebody reads the page and writes. It reaches your phone with what they need on it.
Get booked
They ask for a time and you see the request, with the time already on it.
Take orders
Somebody asks for a thing and you find out which, and for whom, without a thread to scroll back through.
The blank canvas is what stopped you
the last three times.
Every website builder that has ever been sold to a small business owner has the same shape at the middle of it: an empty page and a set of tools. It is a good design for somebody whose job is making websites and a bad one for somebody whose job is cutting hair, because the tools assume you have already decided what the page should be.
Deciding is the hard part. Not the dragging, not the fonts, not the colours: knowing that a barber shop page needs the walk-in policy above the fold and a bookkeeper’s does not. That is what a designer knows and a canvas does not ask.
So the questions are the product. It asks what a good designer would ask, in the order they would ask it, and it writes the page from the answers. The same conversation is how you change it afterwards, which is the part that matters on the fiftieth change rather than the first.
The three we get every time.
Then it asks. The questions are the ones a designer would ask on a first call, one at a time, and the answers can be a sentence each. Nobody has written a brief here.
Yes. It runs in a browser as well as on a phone, and the conversation is the same one on both. Most owners start on the phone and never move.
No. The site is live and stays live whether you say anything else or not. The conversation is how you change it, not how you keep it.
Type one sentence and see.
Free to build, and live for seven days.