They want to see the work before they call.
Both happen on one page.
You sell your own time. The page has to say what you do, what it costs to start and how somebody reaches you, without a fortnight of building it.
One sentence, and this came back.
Clearline Bookkeeping is one person in Reading. Three services with what each covers, what it costs to start, and a form that reaches her phone rather than an inbox she opens on Fridays.
Messages first, because that is what you came for.
The other two come with it, and you will want them by the second month.
Get messages
Somebody reads the page, decides you might be right, and writes. It reaches your phone with what they need on it.
Get booked
A first call, a consultation, an hour to look at the mess. They ask for a time and you see the request.
Take orders
A fixed piece of work with a price on it. Somebody asks for that one and you find out which, and for whom.
A freelancer's website has one reader
at a time.
A freelance website is not a shop window with a hundred people walking past. It is one person, on one evening, deciding between you and somebody they also found. Everything on the page is either helping that decision or in its way.
Which is why the two jobs happen in one place. A portfolio that hides the price and a contact page that hides the work are the same mistake made twice: the reader has to open a second tab at exactly the moment they were about to act, and a fair number of them do not come back.
The other thing worth saying out loud is that this page is not written for people who build websites for other people. If that is your trade you want an editor, and we took the editor away on purpose. This is for somebody whose work is the thing they sell, and whose website is overhead.
The three we get every time.
Plenty of people here cannot. The page is built from what you can say rather than what you can show: the kind of client, the kind of problem, and what changed. No case study is invented for you.
No, but consider it. The page can say what it costs to start rather than what a project costs, which answers the question without pricing work you have not seen.
Keep it. This is the page somebody reads before they call, and it can link straight out to the work wherever it already lives.
Let them see it, then write.
Free to build, and live for seven days.