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SiteSpin and Instagram

Instagram shows your work.
It cannot take the booking.

Most owners we meet are not choosing between website builders. They are running the whole business out of a profile, and it is doing a job it cannot finish.

This page is not asking you to choose
Instagram and a website
One is how people find you. The other is where they decide.
Being straight about it

Instagram does a lot well.

It is where people find you, it costs nothing, and your work looks better there than it will anywhere else. Nothing on this page asks you to stop posting, and if you did stop you would lose the part that is working.

The trouble starts four minutes later. Somebody has decided they want to buy from you, and the only thing you have given them to do is send a message and wait for you to be free.

What each one is for
Instagram is how they find you
The website is where they decide, and where they buy
Four moments

What happens when somebody actually wants something.

Not a feature comparison. Nobody deletes their Instagram, so a table that pretends this is a choice would be read as false and the page would be closed.

It is nine at night and they want to know what you charge
On the profile
They scroll for a price, find one in a comment under a post from March, and are not sure it is still right.
On the website
The price is on the page, next to the thing it is the price of.
They want to book Thursday
On the profile
They send a message. You see it at eleven. Four replies later you have a time, and you have lost the other three people who did the same thing.
On the website
They pick Thursday and it lands in your phone with their name against it.
They search for what you do, in the town you do it in
On the profile
Somebody else comes up. A profile is not what a search engine has to point at.
On the website
You come up, with your hours, your address and a map.
The account goes down
On the profile
Suspended, throttled, or emptied by a decision that was not yours. Everything a customer needed in order to buy went with it.
On the website
The site is still there, on an address you own, and it is still taking orders.
The difference underneath all of it

The profile is rented.
The address is yours.

You built the following and you keep none of the ground it stands on. An address you own is the one part of a small business on the internet that nobody else can switch off. We buy it and we renew it, so that stays true without you ever thinking about it.

The domain is registered to you, and portable if you leave
It is the thing a search engine can point at
Bookings, orders and messages arrive written down
Put the address in your bio and the two work together
Sites people got

Three sites with a page to send people to.

Ours, and all three live. Nothing here needs a message to find the price.

ember-and-wick.sitespin.app
Ember & Wick, a candle studio in Bristol
Takes orders
duskwork.sitespin.app
Duskwork, a clothing label
Takes orders, with sizes
elias-roth.sitespin.app
Elias Roth, a photographer
Shows work, then gets enquiries

Keep posting.
Give them somewhere to buy.

Free to build, and live for seven days. Put the address in your bio and see what happens.

Instagram is a trademark of Meta Platforms, Inc. SiteSpin is not affiliated with Meta and is not endorsed by it. Nothing on this page describes how Instagram ranks or distributes anything, because that is not ours to describe.